HALFTIME sneaker

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Transforming architecture
into fashion

Year: 2018

The HALFTIME sneaker is a Speedfactory AM4 sneaker, designed by Cobe, made available through an employee-exclusive raffle in connection with the opening of the HALFTIME building at adidas’ global headquarters in Germany. The AM4COBE HALFTIME Sneaker takes inspiration from the building’s design, mirroring its roof geometry in the knitted upper. It has black three stripe branding on the sides and grey detailing on the toe and heel. Black reflective laces and black detailing on the tongue complete the look, together with a full-length BOOST sole for maxium comfort.

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The AM4Cobe HALFTIME sneaker is manufactured in Germany, using advanced 4D printing technology.

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The sneakers are inspired by the HALFTIME building’s geometric design, mirroring the angles of the roof in the knitted upper part of the shoe

Dan Stubbergaard, architect and founder, Cobe
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In a series of sketches and 3D models, several details have been studied, such as the three iconic stripes, the inspiration from the HALFTIME building, the cover pattern and the gradient of colour.

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adidas HALFTIME

The world-famous company with the three iconic stripes has opened a huge and striking new building that forms part of its corporate headquarters, “World of Sports”, in the city of Herzogenaurach in southern Germany. The building, named HALFTIME, totals 15,500 m2. In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors, such as world-famous footballers and tennis players, can stop by to see the latest new designs, collections and ideas. The flexible and multi-functional architectural design makes it possible to transform and modify the building for varying purposes. To accommodate the many internal and public functions, HALFTIME is designed as a versatile multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like an enormous carpet, bringing staff, visitors and brand ambassadors together in the same building and thus enabling more and wider contacts.

Read more about adidas HALFTIME

Year: 2018

Client: adidas

Team: Caroline Nagel, Claes Nilsson, Dan Stubbergaard, Roberto Barosa, Ulrich Pohl.